Proficient in Adobe InDesign, Photoshop, Illustrator, Acrobat, and Microsoft Office

Experience with Monday.com, Smartsheet, and Basecamp (project management), Drupal, DNN, and Fusion (CMS), Constant Contact (email marketing), and Adobe Firefly (AI)

Skills in art direction, creative team management, graphic design, illustration, print and web production, image manipulation and retouching, HTML/CSS, UI/UX, photography, and copywriting

NIRSA Foundation
National T-shirt Design Contest
3rd Place finisher, Special Events
(March 2023)

UCLA Recreation
STAR Award recipient: recognition
of outstanding contributions and
service to the department.
(2016-2018, 2020, 2021, 2023)

Marinello Schools of Beauty
Employee of the Month
(August 2015)

Multimedia and Graphic Design Coordinator
UCLA Recreation | Los Angeles, CA (June 2016 – present)

• Oversees creative production of campaigns and various projects promoting UCLA Recreation’s health and wellness programs, events, initiatives, facilities, and other department communications. Promotes and elevates Recreation’s brand and positioning within the campus community and public. Assists in outreach efforts (tabling and presentations).

• Collaborates with department leadership, internal teams, and external campus organizations in providing visual solutions to meet marketing and business objectives.

• Designs and provides art direction for a wide variety of print and digital media including comprehensive campaigns and collateral packages, posters, flyers, brochures, booklets, signage, presentations, annual reports, infographics, apparel, logos, illustrations, web banners/graphics, social media graphics, and app interfaces.

• Directly supervises student creative production team including graphic designers, illustrators, photographers, and videographers. Conducts hiring and training, reviews and delegates job requests, monitors timelines, coordinates logistics, provides direction and feedback, and presents deliverables to clients/stakeholders.

• Manages organization and distribution of creative assets and media archive. Coordinates photo/video shoot logistics and provides art direction and concept.

• Updated department’s branding guidelines, designed new assets (logos, identity system, and style guide), and oversees current usage and distribution.

• Performs department website maintenance and organization. Works with campus IT on website structural organization and updates.

• Interfaces with print and supply vendors to obtain estimates for apparel and promotional items, finalizes production options and costs, places orders, and coordinates all logistics. Handles print production, including preparing files for prepress, and approving job signoffs.

• Served on interdepartmental committees that included educating the campus community about public health awareness and safety protocols, promoting virtual events to students to foster engagement during the COVID-19 pandemic, and assessing student employee satisfaction and engagement via survey.

Creative Project Specialist (October 2015 – February 2016)
Graphic Design Specialist (June 2014 – October 2015)
Freelance Designer (August 2010 – June 2014)
Marinello Schools of Beauty | Whittier, CA

• Oversaw creative production for campaigns and various projects promoting enrollment, salon services, product promotions, student resource materials, and special events for over 50 Marinello beauty school campus locations nationwide.

• Worked on initiatives for marketing, internal departments, and field staff to strategically fulfill required project objectives. Conceptualized and produced content for marketing automation campaign using Eloqua platform.

• Created designs for wide variety of print and online media including, but not limited to, comprehensive collateral packages (folders, brochures, booklets, posters, flyers, direct mailers, salon service menus, postcards, coupons), logos, large-format signage (billboards, outdoor ads, banners, standees, window clings), presentations, print and web ads, social media graphics, eblasts, and web banners/graphics.

• Hired and managed freelance copywriters, designers, and illustrators. Also worked in collaboration with external marketing and design agencies, designers, copywriters, and developers. Worked with project managers on time management workflows and production schedules and with analysts to ensure project costs were within budget. Consulted with compliance and legal departments verifying use of correct language in marketing materials.

• Collaborated closely with print vendors. Handled print production including preparing final print files, conducting press checks, coordinating logistics, and approving job signoffs.

• Organized and archived photo library assets. Assisted with art direction, planning, and logistics at photo shoots and promo events.

Graphic Designer/Illustrator
FUHU | El Segundo, CA (April – September 2009)

• Worked on conceptualization, designs, and illustrations for avatar-themed website urfooz.com.

• Oversaw in-house teams that conceptualized and created digital illustrations. Created production schedules, processes, and strategies. Conducted hiring and oversaw work of freelance illustrators.

Graphic Artist
Brandissimo! | Encino, CA (August 2007 – April 2008)

Worked on conceptualization, designs, and illustrations for projects for print and digital media. Projects included designing educational activity kit contents (posters, mini pamphlets, curriculum cards, and activity sheets) for the National Football League’s Play 60/What Moves U? youth physical fitness initiative; map illustrations, billboards, newspaper ads and supplement, and web banners promoting the 2008 NFL Experience for Super Bowl XLII; and logo, merchandise catalog, and product packaging concept mockups for the NFL RushZone.

Intern – Creative Services
Sony Music Entertainment | Santa Monica, CA (June – August 2004)

Worked on conceptualization, design, and illustrations for cd album covers and other music-related promotional materials.

UCLA | Los Angeles, CA

Bruin Public Health Ambassadors – Committee Member (September 2020 – June 2021)
Served on committee promoting Student Affairs program that educated the campus community about public health awareness and safety protocols, and provided educational resources and supplies during the COVID-19 pandemic. Created program logo, coordinated ordering of staff uniforms and supplies, designed collateral, and assisted in organizing promotional photo shoot.

Calendering Workgroup – Committee Member (August – November 2020)
Served on Campus Life committee exploring best methods of informing the campus community of virtual events via an online calendar system, with the objective of providing connection, sustaining engagement and awareness, and combating feelings of isolation, particularly amongst the student population, during the COVID-19 pandemic.

Asian Professional Exchange | Los Angeles, CA

APEX Mentorship Program (AMP) – Mentor (April – August 2014)
Served as mentor in volunteer professional mentorship program. Partnered with mentee to provide advice and insight on working in the art and design industry.

APEX Youth Olympics – Planning Committee Member and Event Volunteer (January 2008 – May 2013)
Assisted in design and planning for annual activity event promoting teamwork, sportsmanship, and health and fitness amongst at-risk teenagers. Conceptualized and designed identity system (logo, program booklet, shirt, flyer, web banners, and signage). Also assisted in logistics/event planning, overseeing games, and leading youth participants on day of event.

APEX Board Member – Chair of Graphics (January 2008 – January 2009)
Served as board member conceptualizing and creating designs for volunteer professional networking/community service organization. Worked in collaboration with Director of Marketing and other board members on projects promoting organization’s events, including annual newsletter, posters, print and web flyers, and award certificates.

Otis College of Art and Design
Los Angeles, CA
B.F.A. Graphic Design
Honor Graduate
Dean’s List 2 years

University of Washington
Seattle, WA
B.F.A. Painting
Minor in Communication
Dean’s List 2 years
Phi Eta Sigma Honor Society Member