UCLA Recreation
Identity and Branding: logo design

Rebranded UCLA Recreation’s identity, including redesigning the main department and individual unit logos.

The visual concept behind the logo was depicting the John Wooden Pyramid of Success while also conveying motion and activity, which aligns with Recreation’s mission of providing resources promoting health and well-being for all.

Identity and Branding: style guide

Designed an updated department style guide along with the new identity.

Click here to view full style guide.

Identity and Branding: apparel and promotion

The new identity extended to updated branding on staff apparel, pop-up tents, tablecloths, collateral, and promotional items used at campus events.